Adidas is a German sports goods manufacturer Adidas AG is a member company. Its founder Adolf Adi Dassler (Adolf Adi Dassler) named in 1920 near Nuremberg Herzogenaurach began production of footwear. August 18, 1949 to register the name of adidas AG. Adidas originally set up by two brothers, after the split, Adolf's brother Rudolf Dassler (Rudolf Dassler) opened a sports brand puma. Its classic advertising slogan: "Nothing is impossible" (Impossible is nothing). In March 2011, to spend 160 million euros to enable new slogan --adidas is all in (all out effort).
We give everything we’ve got, then go back for more. No doubts, no holding back, no giving in. From the court to the catwalk, the stadium to the street, whatever the game, we play the same way. Heart over head. Inclusion over ego. United by passion, we go all in.